chocolate milk

The case that we analyzed today (March 31) regarding chocolate milk was a very controvercial issue within the class. My standing on the issue of chocolate milk being thrown into the mix regarding child obesity is ridiculous. I understand that the amount of sugar in chocolate milk is slighty higher than what people are comfortable with but where will the attacking of foods and drinks end? Where else can we place the blame about childhood obesity other than on ourselves? From my personal perspective, i have probably been drinking around 5 to 6 classes of chocolate milk a day for the past 4 or 5 years and i have seen no noticeable difference. The amount of sugar in chocolate milk can be simply burned from a little harmless physical activity. We should be pushing the issue of why do schools not encourage more physical activities rather than pushing blame on a beverage that has been moving side by side with health for as long as i can remember. After looking at the case, and discussing the possible reasons why the dairy association would run such a contest i think was just because they were looking to stimulate demand for a dying industry due to the innovation of sports drinks, energy drinks, and soda pop. Chocolate milk serves as a healthier more reasonable replacement that is better and healthier for children that is more appealing than regular milk. To criticize the nutrition value and point blame on chocolate milk is ridiculous and if that is what the world is coming to, everyone is being extremely nieve. Besides look at everything else that is offered in the cafeteria and vending machines... i mean come on all that junk is better than chocolate milk?